La Crosse, WI (608) 783-2628

Dubuque, IA (563) 588-9564

Lake Holcombe, WI (715) 595-4633

Chippewa Falls, WI (715) 720-7205

Trempealeau, WI (608) 304-8002

Hayward, WI (715) 699-1125

EVENTS

Join us at American Marine for events that bring the boating community together! From on-water demos and seasonal sales to showcases of the latest models, there’s always something happening. Don’t miss the chance to explore, learn, and enjoy a day by the water!

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March 5th-8th 2025

Our successful Boat Show is your gain - American Marine has a large number of pre-enjoyed boat packages available at unbelievable prices! Deep discounts are available on select used boats, and every used boat purchase will include free storage until Spring 2025! Looking to sell or trade your boat? Click the "Trade Value" tab to get an idea of what your boat will be worth! Stop into your local American Marine and LET'S GO BOATING!

Great American Boat Sale

Sale Ends June 21st, 2025 2025

Get ready to hit the water during The Great American Boat Sale, held at all American Marine locations starting June 12th!

*DEPOSIT MATCH UP TO $5K ON SELECT NEW BOATS!*

Dive into hot summer deals on brand-new pontoons, tritoons, fishing boats, sport boats, tow boats, and beyond! Each purchase of a new boat bundle includes extra Ship's Store discounts, plus thrilling "spin to win" promos. Seal the deal during the sale and you'll be cruising in style by the 4th of July! 🚤⚓🎆

Let's disconnect from our screens. Let's reconnect with each other. LET'S GO BOATING!

Spring Catch Sales Event

APRIL 17-20 2024

The fish are biting and the Spring stocking order has arrived, so we are passing the savings on to you! Special pricing is available on all of our Lund & Alumacraft fishing boats and fishing pontoon models – purchase one during the show and enjoy a $250 Ship’s Store credit to use towards fishing boat accessories or labor fees on electronics installs! Already have your perfect fishing boat and just need to get it outfitted for the season? Enjoy 12% in our Ship’s Store on all fishing boat accessories! Check out our available inventory and LET’S GO BOATING!

In House Boat Show

FEB 6 - 8 & FEB 10 - 16 2025

It’s time once again for our biggest boat show of the year!! FREE ADMISSION - FREE PARKING - HEATED SHOWROOM The American Marine Boat Show is happening Feb 6th-16th, on-site in La Crosse, Dubuque, Chippewa Falls, & Hayward. Beat the chill in our heated showrooms and browse our full inventory of pontoons, tritoons, sport boats, fishing boats, and more! Manufacturer discounts & dealer incentives are available on all new units, and in-house financing is available. Not looking for a new boat? Take advantage of Engine Repower savings or save 15%-50% on select parts & accessories in our Ship's Store! If you want to be ready to hit the water this summer, now is the best time to buy! Stop into your local American Marine today and LET'S GO BOATING!