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March 5th-8th 2025
Our successful Boat Show is your gain - American Marine has a large number of pre-enjoyed boat packages available at unbelievable prices! Deep discounts are available on select used boats, and every used boat purchase will include free storage until Spring 2025! Looking to sell or trade your boat? Click the "Trade Value" tab to get an idea of what your boat will be worth! Stop into your local American Marine and LET'S GO BOATING!
Great American Boat Sale
Sale Ends June 21st, 2025 2025
Get ready to hit the water during The Great American Boat Sale, held at all American Marine locations starting June 12th!
*DEPOSIT MATCH UP TO $5K ON SELECT NEW BOATS!* Dive into hot summer deals on brand-new pontoons, tritoons, fishing boats, sport boats, tow boats, and beyond! Each purchase of a new boat bundle includes extra Ship's Store discounts, plus thrilling "spin to win" promos. Seal the deal during the sale and you'll be cruising in style by the 4th of July! 🚤⚓🎆 Let's disconnect from our screens. Let's reconnect with each other. LET'S GO BOATING!
Spring Catch Sales Event
APRIL 17-20 2024
The fish are biting and the Spring stocking order has arrived, so we are passing the savings on to you! Special pricing is available on all of our Lund & Alumacraft fishing boats and fishing pontoon models – purchase one during the show and enjoy a $250 Ship’s Store credit to use towards fishing boat accessories or labor fees on electronics installs! Already have your perfect fishing boat and just need to get it outfitted for the season? Enjoy 12% in our Ship’s Store on all fishing boat accessories! Check out our available inventory and LET’S GO BOATING!
In House Boat Show
FEB 5 - 15 2026
Get ready to launch your best summer yet! Our biggest event of the year—the American Marine Boat Show—is officially returning from February 5th through February 15th. Forget the winter chill. We’re opening up our showrooms in La Crosse, Dubuque, Chippewa Falls, and Hayward for an exclusive look at our entire 2026 lineup. Whether you’re looking for high-performance sport boats, versatile fishing rigs, or luxury pontoons and tritoons, this is the best time to see them all in one place. The Best Part? Admission and parking are completely FREE. Exclusive Show Incentives: We’ve teamed up with manufacturers to offer aggressive discounts and dealer incentives on all new units. To make your transition to the water even easier, we offer competitive in-house financing right on-site. The "New Boat" Bonus: When you secure a new boat during the show, you’ll walk away with an incredible protection and gear package at no extra cost: • FREE Extended 7-Year Mercury Engine Warranty • FREE Extended Battery Warranty • FREE Gift with Purchase • PLUS: Every new boat purchase earns you an entry to win a Brand New Yamaha Golf Cart! Someone is going to win! More Than Just Boats: • Give Back: For every boat sold, we’ll make a donation in your name to a local charity. • Gear Up: Save up to 50% on select parts and accessories in our Ship’s Store. • Repower: Huge deals on loose motors and trailers for your current setup. If you want to be the first one on the water this summer, you cannot miss these 10 days of savings. Stop by your local American Marine location today and LET'S GO BOATING!