In House Boat Show

Get ready to launch your best summer yet! Our biggest event of the year—the American Marine Boat Show—is officially returning from February 5th through February 15th. Forget the winter chill. We’re opening up our showrooms in La Crosse, Dubuque, Chippewa Falls, and Hayward for an exclusive look at our entire 2026 lineup. Whether you’re looking for high-performance sport boats, versatile fishing rigs, or luxury pontoons and tritoons, this is the best time to see them all in one place. The Best Part? Admission and parking are completely FREE. Exclusive Show Incentives: We’ve teamed up with manufacturers to offer aggressive discounts and dealer incentives on all new units. To make your transition to the water even easier, we offer competitive in-house financing right on-site. The "New Boat" Bonus: When you secure a new boat during the show, you’ll walk away with an incredible protection and gear package at no extra cost: • FREE Extended 7-Year Mercury Engine Warranty • FREE Extended Battery Warranty • FREE Gift with Purchase • PLUS: Every new boat purchase earns you an entry to win a Brand New Yamaha Golf Cart! Someone is going to win! More Than Just Boats: • Give Back: For every boat sold, we’ll make a donation in your name to a local charity. • Gear Up: Save up to 50% on select parts and accessories in our Ship’s Store. • Repower: Huge deals on loose motors and trailers for your current setup. If you want to be the first one on the water this summer, you cannot miss these 10 days of savings. Stop by your local American Marine location today and LET'S GO BOATING!